Radio personalities are a familiar, trusted voice. They’re opinion leaders who foster a sense of community. How valuable are endorsements?

  • 82% perceive a deep connection with a favorite radio personality.
  • 70% see radio personalities as “regular people” who are authentic, relatable and feel they share an actual friendship.
  • 63% value their favorite opinion and perspectives.
  • 47% considered or purchased a product or service recommended by their favorite radio personality.
  • On-air personalities create interest, influence and trust. 6 in 10 “Say things that are relevant to me.” “I am likely to talk about the things they say.” “I would trust them.”
  • 2/3 of listeners agree our personalities “share information that is up to the minute and keep me connected to what’s going on in the community.”

Get Started With iHeartMedia Nashville
To purchase or learn about advertising with iHeartMedia, call us at 1-844-BUY-RADIO (1-844-289-7234)

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